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Goodyear again ranked as a most reputable company

June 7th, 2012


Goodyear Again Ranked as a Most Reputable Company

June 05, 2012
Goodyear Tire & Rubber Co. ranked 26th on Forbes magazine's seventh annual ranking of corporate reputation in the United States, up from its 38th place ranking in 2011.

The full list is available at

The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer survey, which was conducted in the first quarter of 2012. The survey measures the overall trust, esteem, admiration and good feelings more than 10,000 consumers hold toward 150 of the country’s largest companies.

Scores are based on RI’s seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and financial performance. RI said the 2012 survey indicates that perceptions of the enterprise (workplace, governance, citizenship, financial performance and leadership) were more important than product perceptions (products/services and innovation) in driving consumer behaviors.

“This recognition is particularly significant as it goes beyond the value consumers place on our brands and innovative products,” said Rich Kramer, Goodyear chairman and CEO. “It reflects the public’s perception of the goals and shared values articulated in the Goodyear Mission that guides our associates every day. The survey shows consumers continue to recognize that the Goodyear brand stands for great citizenship in addition to great tires."
  Tags: tires
  Posted in: Company News